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Ideate, build, and optimize:
A proven process
Our workshop provided a strategic overview of transforming initial concepts into structured, tangible outcomes. To illustrate this process, we utilized a case study on developing a user-friendly marketplace for yoga instructors. This hands-on example showcased how we prioritize user needs, streamline functionality, and create a Minimum Viable Product (MVP) that directly addresses the core requirements of our target audience.
01
From Research to Reality
Our research revealed the unique needs of yoga instructors, shaping the foundation of our platform development. We thoroughly analyzed factors like wages, educational barriers, and operational challenges to define our development path.
Toolkit section to use:
Primary and Secondary Research list
02
Bridging the Gap with User Personas
User Personas, like Jessica, the emerging yoga instructor, and Karl, the health-focused client, are fictional characters based on user research. They encapsulate your target audience's needs, goals, and behaviour patterns. We discussed how these personas help empathize with users and guide design decisions to address real-world challenges better. This understanding is crucial for creating products that are not just functional but also truly resonate with users.
Toolkit section to use:
User Persona
03
Define the user journey
We focused on understanding user motivations through Scenario Creation and User Journey mapping. This approach ensures feature development aligns with user needs, avoiding superfluous additions.
Toolkit section to use:
Scenarios
04
Feature generation and prioritization
Our workshop detailed how to identify and prioritize core features using the MoSCoW method. This process is crucial for developing a lean, focused MVP.
Toolkit section to use:
MoSCoW Prioritization
The ROI of
User Experience
We emphasized the value of UX Research in design, risk mitigation, and conversion rates. Investing in UX Research early leads to significant cost savings and more effective product development.
Resolving problems in the design phase can save 10x the cost of fixing it in the development phase [*]
Risk of failure is decreased when time is taken to understand user needs
Good UX can translate into higher conversion rates.
For every $ spent on UX can save $100 further down the line of the project [*]
* The latest UX statistics every business needs to know in 2023
About the instructor
Mark Wilson
Design Director at TTT Studios
Bringing over 15 years of commercial experience in UX/UI Design, Mark's specialty lies in integrating user-centric design thinking into organizations, ensuring a user-relevant design process. He keeps the user at the core of his work, resulting in a portfolio filled with diverse projects for both national and international companies.
How we work
There is no one-size-fits-all solution that provides value to all our customers, we accommodate our process to meet our clients where they are in three different ways: